Arlo Projects — Campaign

Exeter Golf &
Country Club

Project Length7 Days + Ongoing 12-Month Support
ServicesCreative Content, Videography, Photography
Result115% of Members Target Hit
115% Of Members Target Hit

Smashing the original goal set by the club before the gym had even been open a month.

9 Video Campaign Parts

A multi-part video series showcasing the full club experience — from spa and pools to rackets and the gym.

3 High-Impact Launch Videos

Final launch content featuring local fitness personalities and a collaboration with the Exeter Chiefs.

01
The Brief

Launch The New Gym

Drive new members to the club's new fitness gym, launching end of December 2024.

Our angle: sell the whole club as a lifestyle hub — not just the gym.

02
The Approach

A Nine-Part Video Campaign

First, the wider experience — spa, rackets, yoga, members' bar and pools — building the club as a lifestyle.

Then the gym itself: three focused films, capped by a launch collaboration with the Exeter Chiefs.

03
The Results

We Smashed The Target

115% of the members target hit — a nine-part campaign that built momentum into a December launch.

The Chiefs collaboration created real buzz and made the gym a standout in the area.

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We Build Campaigns That Hit Targets

From multi-part video series to high-impact launch films and local collaborations — we plan and produce campaigns that drive real members and bookings. Let's plan yours.

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