Three Established Boats, Three Distinct Audiences
Three bespoke boats in Canary Wharf, each with its own purpose and audience. Strong operations and loyal customers — but social didn't reflect the quality.
The challenge: one cohesive strategy where every boat kept its own voice, without losing brand consistency.
Platform-Specific Content For Each Boat
Hotel Boats: UGC and creator stays — travellers experiencing the boats first-hand, driving bookings.
Events Boat: After-event and behind-the-scenes videos that built trust in their delivery.
Cocktail Boat: TikTok-first, trend-led content. Their most-viewed asset on social.
Content That Converts Into Bookings
3000+ organic followers through consistent, platform-specific content — plus a posting rhythm that's genuinely sustainable.
Cara now focuses on the experience, not the feed. Bookings up, followers engaged, every boat found by the right audience.
Still ongoing — new formats, full account management, three distinct venues.