The Hideaways Case Study — Social Media Growth for a Hospitality Brand

12.5K Followers in 12 Months

From zero to an engaged, growing community of slow living enthusiasts in their first year.

43% Bookings Moved Direct

Nearly half of all bookings moved off Airbnb to direct channels, meaningfully increasing revenue.

67% Posts Drove 3+ Bookings

Two-thirds of our posts each directly triggered three or more bookings.

01

The Brief

Slow Living, Booked Direct

Build a brand around slow living — and move bookings off Airbnb to direct, cutting third-party fees.

A new collection of Exeter cabins with no online presence, no customer base, and a reliance on high-commission platforms.

02

The Approach

Paid Social & UGC Creative

A targeted paid social campaign and a distinctive creative brand — with UGC creators driving discounts, referrals and direct bookings.

Now into a 12-month strategy, we're focused on retention and repeat bookings.

03

The Results

What We Achieved

0 → 12.5K followers in twelve months, with nearly 500,000 views.

43% of bookings shifted from Airbnb to direct, and 67% of posts drove three or more bookings — more revenue, fewer fees.

Launching Something New?

We Build Hospitality Brands From Zero

From a blank slate to a booked-out destination — paid social, UGC and content that drives direct bookings and builds a brand people genuinely connect with. Let's build yours.

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Photography

The Hideaways luxury cabins — hospitality social media content by Arlo Marketing

The Hideaways cabin exterior — hospitality content by Arlo Marketing